Wordy Wednesday

On the avenue, Fifth Avenue,
The photographers will snap us
And you’ll find that you’re in the rotogravure.

How many of you sang this song every Easter, and never gave a thought to the last word is this phrase?  Me, for one.  Well, I finally looked it up, and you, dear readers, benefit!

 

ro·to·gra·vure
ˌrōdəɡrəˈvyo͝or/
noun
noun: rotogravure
  1. a printing system using a rotary press with intaglio cylinders, typically running at high speed and used for long print runs of magazines and stamps.
    • NORTH AMERICAN
      a sheet or magazine printed by rotogravure, especially the color magazine of a Sunday newspaper.
      plural noun: rotogravures
Origin
early 20th century: from German Rotogravur, part of the name of a printing company.
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