On the avenue, Fifth Avenue,
The photographers will snap us
And you’ll find that you’re in the rotogravure.
How many of you sang this song every Easter, and never gave a thought to the last word is this phrase? Me, for one. Well, I finally looked it up, and you, dear readers, benefit!
a printing system using a rotary press with intaglio cylinders, typically running at high speed and used for long print runs of magazines and stamps.
NORTH AMERICANa sheet or magazine printed by rotogravure, especially the color magazine of a Sunday newspaper.plural noun: rotogravures